Sökning: "c2c interactions"

Hittade 1 uppsats innehållade orden c2c interactions.

  1. 1. Social Influence and Book Reviews

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Laurie Watts; [2015]
    Nyckelord :word-of-mouth; consumer behaviour; eWOM; social influences; social media; c2c interactions;

    Sammanfattning : Review collecting websites are a relatively new phenomenon providing the ability to collect and publish word of mouth information on a scale that was not possible before. Offline methods of evaluating the credibility of the source are unavailable, so users use various other strategies to evaluate trustworthiness. LÄS MER