Sökning: "campaign strategy"
Visar resultat 1 - 5 av 141 uppsatser innehållade orden campaign strategy.
1. Branding som en offentlig governance strategi : Ett nyinstitutionellt perspektiv på Eskilstuna kommuns governancestrategi genom varumärket
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Titel: Varumärket som en offentlig governance strategi Nyckelord: Governancestrategi, offentliga sektorn, isomorfism, legitimitet & branding. Forskningsfrågor: Hur genomför Eskilstuna kommun branding som en offentlig governance strategi utifrån ett nyinstitutionellt perspektiv? Vilka är drivkrafterna till anpassningen och tillämpningen av brandingstrategin i Eskilstuna kommun inom deras organisationsfält? Syfte: Syftet med studien är att explorativt undersöka Eskilstuna kommuns förändring genom att utnyttja branding som en governance strategi utifrån ett nyinstitutionellt perspektiv. LÄS MER
2. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy
Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismSammanfattning : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. LÄS MER
3. Collaboration And Rescue : The role of the Jashes during the Anfal campaign in Iraqi Kurdistan 1988
Master-uppsats, Uppsala universitet/Hugo Valentin-centrumSammanfattning : The utilisation of collaboration and collaborationism as a strategy to address the Kurdish question in Iraq and the involvement of the collaborators in the perpetration of mass violence and genocide is a subject that has not been thoroughly investigated. The objective of this study is to gain a deeper understanding of the underlying motivations that drove a specific subset of the Kurdish population to engage in collaboration and collaborationism with the Iraqi regime. LÄS MER
4. Cultural backlash to globalization and right-wing power: Import competition shaping sexual beliefs in Western Europe
Master-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : Does economic globalization impact sexual beliefs, contributing to the rise of right-wing parties? Although voters may not discern threats from trade shocks, individual economic insecurity theoretically impacts cultural attitudes and sparks a backlash towards outgroups, in turn contributing to right-wing candidates that campaign leveraging intolerance. Considering that scholars provide evidence for import competition strengthening support for right-wing parties, this study accounts for the peculiarities of European Parliament elections and their electoral outcomes of 2019. LÄS MER
5. The Failure of the ‘Maximum Pressure’ Campaign : A Social Conflict Analysis of how U.S. Sanctions Transformed Coalitional Struggles in Venezuela 2017 – 2022
Master-uppsats, Lunds universitet/Graduate SchoolSammanfattning : Despite economic sanctions generally failing to achieve their intended goals, the global use of sanctions has increased dramatically since the end of the Cold war. A recent example of a sanctions regime unsuccessful in realizing its ostensible goal is that of the U.S. LÄS MER
