Sökning: "cancel culture"

Visar resultat 11 - 15 av 47 uppsatser innehållade orden cancel culture.

  1. 11. Är alla broar brända? : En studie om skandalers påverkan på modeföretag och influencers

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Lovisa Hansson; Therese Trolle; [2023]
    Nyckelord :Cancel culture; Brand scandals; Influencer marketing; Credibility; Brand loyalty; Influencers; Fashion brands; Consumers; Social media; Cancelkultur; Varumärkesskandaler; Influencer marketing; Trovärdighet; Varumärkeslojalitet; Influencers; Modeföretag; Konsumenter; Sociala medier;

    Sammanfattning : Denna studie har undersökt cancelkulturen på sociala medier och hur detta påverkar företag respektive influencers. Syftet var att identifiera och skapa bättre förståelse för konsumenters interaktioner efter en varumärkesskandal och således jämföra konsekvenserna för de olika typerna av varumärken. LÄS MER

  3. 12. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Hasib Zolic; [2023]
    Nyckelord :Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

    Sammanfattning : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. LÄS MER

  4. 13. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mimi Carvell; Alice Nordgren; [2023]
    Nyckelord :Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Sammanfattning : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. LÄS MER

  5. 14. Unveiling Power Dynamics on Instagram: A Neo-medieval Analysis of Algorithmic control, Influencers and Users

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Femke Podsedkowska; [2023]
    Nyckelord :Digital feudalism; social media; power relations; Instagram; influencers; medievalism; algorithms; Cultural Sciences;

    Sammanfattning : Instagram is a large social media platform with strong power dynamics between the company, influencers and the users. Exploring this power dynamic within a theoretical framework rooted in neo-medievalism, this study investigates how power structures are manifested and enacted on the platform. LÄS MER

  7. 15. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Ellinor Ljung; [2023]
    Nyckelord :Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Sammanfattning : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. LÄS MER