Sökning: "carina olausson"

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  1. 1. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

    Magister-uppsats, Institutionen för ekonomi

    Författare :Per-Håkan Olausson; Carina Olausson; [2009]
    Nyckelord :health care marketing; marketing management; Uppsala University Hospital;

    Sammanfattning : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. LÄS MER