Sökning: "carl löjdquist"

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  1. 1. DSB – The enabler or disabler A qualitative study of the transforming of the relationship between Volvo CE and their dealers

    D-uppsats, Göteborgs universitet/Institutionen för informatik

    Författare :Rickard Strömberg; Martin Palmqvist; Carl Löjdquist; [2003]
    Nyckelord :Relationship; web design; trust; branding;

    Sammanfattning : It is relatively easy to control how a company’s brand is being used within the company, but it becomes more complicated with external business partners that are promoting and selling products that are connected to the brand. Companies use different course of actions regarding how they approach this dilemma. LÄS MER