Sökning: "carl löjdquist"

Hittade 1 uppsats innehållade orden carl löjdquist.

  1. 1. DSB – The enabler or disablerA qualitative study of the transforming of the relationshipbetween Volvo CE and their dealers

    D-uppsats, Göteborgs universitet/Institutionen för informatik

    Författare :Rickard Strömberg; Martin Palmqvist; Carl Löjdquist; [2003]
    Nyckelord :Relationship; web design; trust; branding; Informatics;

    Sammanfattning : It is relatively easy to control how a company’s brand is being used within the company, but itbecomes more complicated with external business partners that are promoting and selling products that are connected to the brand. Companies use different course of actions regarding how they approach this dilemma. LÄS MER