Sökning: "carolina agersborg"

Hittade 2 uppsatser innehållade orden carolina agersborg.

1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
   Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

   Sammanfattning : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. LÄS MER

3. 2. "The Dance of Branding, Innovation and Design Thinking" A qualitative study exploring how Design Thinking can contribute to Brand Management

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Carolina Agersborg; Jenny Lermander; [2018-06-27]
   Nyckelord :;

   Sammanfattning : .... LÄS MER