Sökning: "case study about international marketing mix"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden case study about international marketing mix.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  3. 2. Turkisk klädekonomi : En fallstudie av tillverkare i Istanbul och deras industri

    M1-uppsats,

    Författare :Frej Johansson; [2020]
    Nyckelord :Turkey; Istanbul; textile; apparel; manufacturing; export; economic development; SWOT; FDI; supply chain management; China; Bangladesh;

    Sammanfattning : This paper describes textile production in Istanbul, Turkey. From its historical background to the challenges of today. The respondents have told about how they work, talked about competition, communication, achievements, investments and much more. LÄS MER

  4. 3. Turkisk klädekonomi : En fallstudie av tillverkare i Istanbul och deras industri

    M1-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Frej Johansson; [2020]
    Nyckelord :Turkey; Istanbul; textile; apparel; manufacturing; export; economic development; SWOT; FDI; supply chain management; China; Bangladesh.;

    Sammanfattning : This paper describes textile production in Istanbul, Turkey. From its historical background to the challenges of today. The respondents have told about how they work, talked about competition, communication, achievements, investments and much more. LÄS MER

  5. 4. The oat growth : The way to grow an innovative firm on the European market

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Antonia Melovic; Qazi Toukir; [2020]
    Nyckelord :Innovative firms; Internationalization process; Marketing mix; European markets;

    Sammanfattning : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. LÄS MER

  7. 5. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Lili Cai; Yun Cao; [2013]
    Nyckelord :Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Sammanfattning : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. LÄS MER