Sökning: "case study- IKEA cultural study"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden case study- IKEA cultural study.

  1. 1. Relationer mellan styrsystem på IKEA : En studie om företagskulturens relation med den cybernetiska och administrativa styrningen utifrån ett ledar- och medarbetarperspektiv

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Sunita Walizai; Thilde Lund; [2023]
    Nyckelord :Organizational culture; cybernetic control; administrative control; management control systems; communicating organizational culture; cultural control; organizational structure; policies and procedures; budget; financial measurement systems; non-financial measurement systems; hybrid measurement systems and management control package.; Företagskultur; cybernetisk styrning; administrativ styrning; styrsystem; förmedling av företagskultur; kulturstyrning; organisationsstruktur; policyer och tillvägagångssätt; budget; finansiella mätsystem; icke finansiella mätsystem; hybridmätsystem och styrpaket.;

    Sammanfattning : Bakgrund: Traditionellt sett förknippas ekonomistyrning med den formella styrningen och mycket fokus har därmed lagts på den formella styrningen. Eftersom företag idag påverkas av kultur på olika sätt, kan den formella styrningen kompletteras med den informella styrningen. LÄS MER

  3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  4. 3. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Johanna Stenberg; Milana Ruljova; [2021]
    Nyckelord :Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Sammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER

  5. 4. Organizational culture persistence versus change : How organizational culture is interpreted and formulated in the work life of a company with a cultural focus

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Lena Bischoff; [2017]
    Nyckelord :organizational culture; organizational culture change; organizational culture preservation; assessing organizational culture; normative control;

    Sammanfattning : Background:  Organizational culture is one of the most prominent topics in academia and has gained its status due to the transferability from academia into managerial practice. Today, organizational culture has become an institutionalized topic and scholars call for a need to revive the topic (Chatman & O'Reilly, 2016). LÄS MER

  7. 5. The Role of MCS in Supporting Different Ways of Organizing Ambidexterity - A case study of IKEA

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elina Luotola; Tammy Reile; [2017]
    Nyckelord :Innovation; Ambidexterity; Management control systems; Exploration and exploitation; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper was to discover the different ways to organize ambidexterity, and investigate what role MCS plays in the contribution of achieving the balance of organizational ambidexterity. We sought to create a theoretical framework that conceptualizes the relations between MCS and different forms of ambidexterity, based on both previous literature and a case study of IKEA focusing on the organization of ambidexterity and the role of MCS to support it. LÄS MER