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  1. 1. Jaws: Creating the Myth of the Man-Eating Machine

    Master-uppsats, Stockholms universitet/Filmvetenskapliga institutionen

    Författare :Elizabeth Castaldo Lundén; [2012]
    Nyckelord :jaws; shark; new hollywood; steven spielberg; universal studios; high concept; epiphenomena; branding; new hollywood; marketing;

    Sammanfattning : Jaws(Universal Studios, 1975) set a new standard for Hollywood film production byintroducing the concept of “summer blockbuster,” for a film that changed the way inwhich people thought about sharks. 37 years after the release of the movie, the idea of sharks as ferocious man-hunters still looms large in public opinion. LÄS MER