Sökning: "celebrity advertising"
Visar resultat 1 - 5 av 38 uppsatser innehållade orden celebrity advertising.
1. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken
Kandidat-uppsats, Karlstads universitetSammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER
2. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives
Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. LÄS MER
3. “I suppose if it ́s Kim K I like blondes” : En kvalitativ analys av Kim Kardashians Instagram ur ett genus-, kändisskap- och maktperspektiv.
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The aim of this study was to examine the portrayal of Kim Kardashian based on the images taken for the interview in Interview Magazine, as well as how the portrayal can be understood based on the intersection between gender, celebrity and power perspectives. The study also examines the comment section of the post that Kim Kardashian published on her Instagram page in conjunction with the interview in order to find out how her followers reacted to the pictures. LÄS MER
4. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER
5. Brand awareness på sociala medier genom influencer marketing : En kvalitativ studie om hur kända företag på sociala medier arbetar med influencer marketing
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagandeSammanfattning : Bakgrund: Marknadsföring på sociala medier är ett modernt fenomen inom markandsföringsvärlden och ett koncept som företag kan skapa ökad brand awareness genom (Adebanjo & Michaelides, 2010; O’Reilly, 2005). Influencer marketing kommer från celebrity brand endorsing, användning av kända personer i reklam för företag. LÄS MER
