Sökning: "celebrity branding"

Visar resultat 11 - 15 av 24 uppsatser innehållade orden celebrity branding.

1. 11. Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anupong Tumjanda; Shah Alam Riaz Tarar; [2019]
   Nyckelord :Marketing and branding; marketing and branding in politics; cynicism; political apathy; young people; Business and Economics;

   Sammanfattning : Title: Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People Date of Seminar: 5th June, 2019 Course: BUS N39. Degree Project in Global Marketing Authors: Shah Alam Riaz Tarar & Anupong Tumjanda Supervisor: Jon Bertilsson Keywords: Marketing and branding, marketing and branding in politics, cynicism, political apathy, young people Thesis Purpose: This study investigates the reason for political apathy among the youth despite the growth of marketing and branding in politics. LÄS MER

3. 12. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

   Master-uppsats,

   Författare :Luis Grau; Andrei Vanetski; [2018]
   Nyckelord :brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

   Sammanfattning : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. LÄS MER

4. 13. Kändisen som rabattkupong : En studie om kändisreklam på onlinekanaler

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Kristine Berglund; Johanna Münter; Kajsa Stävmo; [2017]
   Nyckelord :Celebrity Endorsement; Influencer Marketing; Co-branding; Online; Social Media; Kändisreklam; Influencer Marketing; Co-branding; Online; Sociala Medier;

   Sammanfattning : Titel: Kändisen som rabattkupong Författare: Kristine Berglund, Johanna Münter och Kajsa Stävmo  Handledare: Leif V Rytting  Examinator: Leif Marcusson  Kurs: Kandidatuppsats 15hp. Företagsekonomi, Music and Event Management, Linnéuniversitetet, HT 2016  Exekutiv sammanfattning Vi kan idag konstatera att internettillgången har ökat avsevärt nationellt och globalt under det senaste årtiondet. LÄS MER

5. 14. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Philip Lundén; [2017]
   Nyckelord :fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

   Sammanfattning : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. LÄS MER

7. 15. Celebritetsförfattare : en undersökning av tre svenska författares varumärke

   Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

   Författare :Sandra Karlsson; Ashley Zieman; [2015]
   Nyckelord :publishing; celebrity authors; celebrity studies; trademark; Brand; Cultural Sciences;

   Sammanfattning : This study assesses the projection of self and of the personal trademarks of three Swedish authors in three different areas of media. In this composition, the chosen authors are evaluated and examined on the basis of television interviews, the author’s websites and various selected book covers, all through two main perspectives: celebrity studies and branding studies. LÄS MER