Sökning: "celebrity negative information"

Hittade 5 uppsatser innehållade orden celebrity negative information.

  1. 1. ”DET KAN TILL OCH MED FÖRSTÖRA LIV”. En kritisk diskursanalys om nyhetsmediernas framställning av sociala medier-kunnighet i samband med skvallerkonton

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mikaela Pijpers; [2024-03-11]
    Nyckelord :Mediekunnighet; sociala medier-kunnighet; social media literacy; mediediskurs; skvallerkonto;

    Sammanfattning : This study deals with social media literacy by examining how media discuss the so-called rumor accounts on popular networking sites. This topic is relevant since this phenomenon first gained a lot of media attention back in 2012, with “Instagram-upploppen” making major headlines. LÄS MER

  3. 2. En levande skyltdocka : Kylie Jenner

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Denise Bent; [2017]
    Nyckelord :Kylie Jenner; Kardashians; celebrity marketing; Instagram; appearence;

    Sammanfattning : Relationships can be initiated and maintained with people who are in the room next to us or on the other side of the earth. With this digitalization, social media has also grown and takes a lot of space in our societies. The opportunity to create relationships with individuals we have previously idolized at a distance has arisen. LÄS MER

  4. 3. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Isabell Hansen; Renée Erlandsson; Henrik Mokhtari; [2013]
    Nyckelord :Endorser; Celebrity Endorser; Celebrity Endorsement; Brand Image; Consumer Behavior; Fashion Industry;

    Sammanfattning : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. LÄS MER

  5. 4. Exploring Value Creation Derived from Celebrity Consumption : The paradigmatic elements of Celebrity Negative Information

    Master-uppsats, IHH, Företagsekonomi

    Författare :Aaron Gonzalez; [2011]
    Nyckelord :Celebrity consumption; celebrity negative information; value creation; human brands;

    Sammanfattning : The celebrity status is seen in a wide variety of domains that ranges from entertainment, to sport, to politic communities. It operates as a way of providing distinctions and definitions of success within those domains (Marshall, 1997). LÄS MER

  7. 5. Buzz : Med individen som insats

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Beatrice Blom; Camilla Blomster; [2010]
    Nyckelord :Buzz; Word-of-mouth;

    Sammanfattning : abstract   buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog? What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. LÄS MER