Sökning: "celine delacour"

Hittade 2 uppsatser innehållade orden celine delacour.

1. 1. Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Céline Delacour; Sofie Ek; [2012]
   Nyckelord :Pro-social products; Organic; Cause-related; Product categorization; Consumer value;

   Sammanfattning : The market for pro-social product offerings is growing rapidly. In 2012, several Swedish brands included organic and cause-related products in their assortments and marketed them heavily. Consumers today are increasingly demanding products allowing them to decrease their negative impact or increase their positive impact on nature and society. LÄS MER

3. 2. Sikta mot Stjärnorna: En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Christine Ahlstrand; Céline Delacour; [2010]
   Nyckelord :Bloggers; Marketing strategy; Consumer behaviour; Sweden;

   Sammanfattning : During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers’ power over consumers’ behaviour has grown rapidly. LÄS MER