Sökning: "channel manage-ment"
Hittade 1 uppsats innehållade orden channel manage-ment.
1. Transferring Brand Value : from a traditional channel to a digital platform
Kandidat-uppsats, Internationella HandelshögskolanSammanfattning : As technology continues to affect the business sector, many companies have been faced with the nesessity of transformation. Adapting to a new, more Internet based society im-plies that companies are venturing into new market channels to get their products or ser-vices out to the consumers. LÄS MER
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