Sökning: "channels of influence"

Visar resultat 1 - 5 av 254 uppsatser innehållade orden channels of influence.

  1. 1. THE ÅLAND OFFICE IN BRUSSELS An analysis of its channels of influence

    Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Gustav Blomberg; [2020-10-12]
    Nyckelord :regions; regional offices in Brussels; channels of influence; Åland Islands;

    Sammanfattning : This thesis is a case study of the Åland office in Brussels that sets out to analyse its extra-state and intra-state channels of influence in use in order to influence European policy- and decision-making and at the same time try to shed light on how the Åland office circumvent and, on the other hand, work in tandem with the central government of Finland. In this respect, the bypass-theory of the multi-level governance approach will be used to understand and analyse these regional paradiplomatic activities both without the state and in tandem with the state. LÄS MER

  2. 2. Influencer eller insta(nt) dealbreaker? : En kvalitativ studie om hur företag väljer influencers för att stärka sin kundrelation och sitt varumärke

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Lina Erlandsson; Josephine Hedqvist; [2020]
    Nyckelord :Influencer marketing; word of mouth; electronic word of mouth; credibility; competence; power; social influence; brand awareness; customer relationship;

    Sammanfattning : Social media channels are today an important marketing platform where companies effectively can reach their target groups online through paid advertisements, sponsored posts and electronic word of mouth. Electronic word of mouth can be used by companies to spread their brand through individuals sharing experiences and information with others within their social network in a process called influencer marketing. LÄS MER

  3. 3. Physical microhabitat requirements for Margaritifera margaritifera and the influence of hydro- and morphodynamics on mussel bed stability

    Master-uppsats, Umeå universitet/Institutionen för ekologi, miljö och geovetenskap

    Författare :Tove Westberg; [2020]
    Nyckelord :Stream restoration; Freshwater pearl mussel; Microhabitat requirements; Sediment transport; Mussel translocation;

    Sammanfattning : Margaritifera margaritifera is an endangered freshwater pearl mussel with population declines throughout its Holarctic range. Boulder-bed channels with little input of fine sediment in previously channelized streams are abundant in Sweden. Hence, restoration efforts for M. LÄS MER

  4. 4. Municipality influence on the business relocation process of SMEs

    Master-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Författare :Garmy Gerrit Maarten Busweiler; David Johan van Bergen; [2020]
    Nyckelord :Business location factors; relocation decision-making; relocation; relocation choices;

    Sammanfattning : Background: This paper focuses on firm relocation for SMEs. A process that due to changing requirements for businesses as well as changing customer needs is a very contemporary issue. LÄS MER

  5. 5. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    Master-uppsats, Lunds universitet/Produktutveckling

    Författare :Rakel Sieradzki; Elsa Sollbe; [2020]
    Nyckelord :Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Sammanfattning : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. LÄS MER