Sökning: "characteristics of business buying"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden characteristics of business buying.

  1. 1. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hristiana Dyulgerova; Paraskevi Devreli; [2019]
    Nyckelord :impulse buying; impulse purchases; video games; virtual goods; free-to-play games; Business and Economics;

    Sammanfattning : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. LÄS MER

  3. 2. Creating a customer-oriented distribution offer in the business-to-business market

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Nyckelord :Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Sammanfattning : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. LÄS MER

  4. 3. Assessing the strengths and limitations of Business Model Frameworks for Product Service Systems in the Circular Economy: Why Canvas and co. are not enough

    Magister-uppsats, KTH/Entreprenörskap och Innovation

    Författare :Tobias Widmer; [2016]
    Nyckelord :Circular economy; product-service systems; business model framework;

    Sammanfattning : Today’s value chains rely strongly on a virgin material to ‘take-make-dispose’ products.One way to reduce that dependency on finite resources is a circular economy (CE). LÄS MER

  5. 4. Omnichannel Development within the Swedish Fashion Retail Industry

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :August Ejnarsson; [2016]
    Nyckelord :Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

    Sammanfattning : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. LÄS MER

  7. 5. Let’s deal…. - A quantitative study of shopping value in daily deal: Their antecedents and subsequents

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zaki Alzayat; Farrah Fawzy; [2016]
    Nyckelord :Daily Deal; e-tailer; utilitarian value; hedonic value; preference; behavioral intention; impulsive buying behaviour; variety seeking tendency; price sensitivity; regression analysis.; Business and Economics;

    Sammanfattning : Daily-deal websites have recently been a new and successful way of attracting product service providers since they offer ‘‘free’’ advertising and at the same time the opportunity to sell products and services via certain promotional campaigns. However, research on the concept of daily deal consumer behaviour has been somewhat limited in the context of online shopping, especially regarding empirical hypothesis testing. LÄS MER