Sökning: "chinese companies in Sweden"

Visar resultat 1 - 5 av 94 uppsatser innehållade orden chinese companies in Sweden.

  1. 1. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  3. 2. The potential effects of the new FDI screening mechanism on Chinese FDI in Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jovan Abdulrahman; Likun Sun; [2023]
    Nyckelord :FDI screening; M A; Sweden; Regulation EU 2019 452;

    Sammanfattning : Background: Regulation (EU) 2019/452 provides a European Union framework for the screening of direct investments from non-EU countries on the grounds of security or public order. It has taken effect for three years; however, Sweden is at a stage of preparatory to enact such a mechanism. LÄS MER

  4. 3. Från väst till öst : En kvalitativ studie av affärskulturella utmaningar vid etablering av svenska företag i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Shahad Al-Zuhairi; Maisa Khan; [2023]
    Nyckelord :Business culture; Challenges; Establishment; Affärskultur; Utmaningar; Etablering;

    Sammanfattning : The purpose of this study is to gain an understanding of the business cultural challenges that arise when Swedish companies choose to enter the Chinese market. The study utilizes a qualitative approach, employing semi-structured interviews with five individuals who possess extensive experience working in China. LÄS MER

  5. 4. Corporate Social Responsibility in Variegated Political Environments: A Comparative Study of CSR Disclosure between China and Sweden

    Master-uppsats, Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Författare :Xu Kang; [2021]
    Nyckelord :Corporate social responsibility; institutional theory; political-institutional environment; corporate governance; China; Sweden; Social Sciences;

    Sammanfattning : Corporate social responsibility (CSR) is a widely publicised corporate practice that has become widespread across the globe in the context of globalisation. Still, past research has found considerable variation in the understanding and practice of CSR among companies in different national contexts. LÄS MER

  7. 5. Corporate Foreign Policya Case Study On Swedish Companies’ Foreign Strategy For China And Media’S Impact

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Dmitry Stark; Yassine Adrou; Jialing Guo; [2021]
    Nyckelord :;

    Sammanfattning : Title: Corporate Foreign Policy - A case study on Swedish companies’ foreign strategy for China and media’s impact Authors: Dmitry Stark, Jialing Guo, Yassine Adrou Supervisor: Professor Tony Fang Introduction: The long-established apolitical stance taken by companies worldwide is coming to an end. In an unstable globalized world, those that do not develop a thorough geopolitical blueprint will be shaken by financial turmoil. LÄS MER