Sökning: "chinese management"

Visar resultat 1 - 5 av 326 uppsatser innehållade orden chinese management.

  1. 1. Cold War In The Ice Cream Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Nyckelord :Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Sammanfattning : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. LÄS MER

  3. 2. Constructing a civilized wilderness. An intersectional discourse analysis of the Sierra Club 1893-1910

    Kandidat-uppsats,

    Författare :Eleonor Ivdal; [2023-10-05]
    Nyckelord :the Sierra Club; intersectional theory; discourse analysis; civilization; American wilderness; national park movement; gender; class; race; ethnicity;

    Sammanfattning : This study investigates if and how the Sierra Club adapted complex and contradictory rationalizations to legitimize their authority in wilderness and civilization. The study aims thereby to enhance our understanding of the origin narrative of the American preservation and conservation movement at the turn of the twentieth century which depicted white male heroes as discoverers and protectors of a pristine wilderness. LÄS MER

  4. 3. Rare Earth Metals' Resiliency and Volatility Spillover Effects : A Critical Supply Assessment for Western Technologies From a Risk Management Perspective

    Master-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Farzam Ebrahimi; Samuel Elm; [2023]
    Nyckelord :Rare Earth Metals; Interconnectedness; Conditional Volatility; Risk Management; Value at Risk; Event Study;

    Sammanfattning : This paper explores the relationship between Chinese rare earth metals (REMs) and the industries in the U.S and Europe that heavily rely on them. LÄS MER

  5. 4. The effects of different acquisition strategies on brand equity and purchase intention

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Pupu Jin; [2023]
    Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER

  7. 5. Developing a reproducible bioinformatics workflow for canine inherited retinal disease

    Master-uppsats, Uppsala universitet/Institutionen för biologisk grundutbildning

    Författare :Melina Toni Marie Martin; [2023]
    Nyckelord :CanFam4; Nextflow; Inherited Retinal Degeneration; dog; whole-genome sequencing; bioinformatics;

    Sammanfattning : Inherited Retinal Degenerations (IRDs) are a heterogenous group of diseases which lead to vision impairment and can be found both in humans and in dogs. About 1 in 1,380 humans is estimated to suffer from an autosomal recessive IRD, which would be 5.5 million people worldwide, and many more are estimated to be unaffected carriers. LÄS MER