Sökning: "chinese market in sweden"

Visar resultat 1 - 5 av 101 uppsatser innehållade orden chinese market in sweden.

  1. 1. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  3. 2. Från väst till öst : En kvalitativ studie av affärskulturella utmaningar vid etablering av svenska företag i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Shahad Al-Zuhairi; Maisa Khan; [2023]
    Nyckelord :Business culture; Challenges; Establishment; Affärskultur; Utmaningar; Etablering;

    Sammanfattning : The purpose of this study is to gain an understanding of the business cultural challenges that arise when Swedish companies choose to enter the Chinese market. The study utilizes a qualitative approach, employing semi-structured interviews with five individuals who possess extensive experience working in China. LÄS MER

  4. 3. Restaurant turnover and anti-Asian behaviour- Did Asian restaurants in Gothenburg’s’ turnover suffer an outsized pandemic toll in 2020?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malin Andersson; Anna Fäldt; [2022-06-23]
    Nyckelord :Restaurants; Turnover; COVID-19;

    Sammanfattning : COVID-19 has so far been a global crisis for the restaurant industry and Swedish restaurants have struggled to avoid heavy losses. Parallel to reports throughout the pandemic on the loss of turnover for restaurants, there have also been reports on the intensification of anti-Asian behaviour targeting Asian individuals and their businesses. LÄS MER

  5. 4. When Work Disappears: Empirical Evidence from Sweden of Manufacturing Decline and its Effect on Marriage and Family Formation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Mika Lindgren; Sara Östros; [2022]
    Nyckelord :Bartik instrument; labor market shocks; import competition; marriage; fertility;

    Sammanfattning : This thesis examines if local labor demand shocks stemming from increasing manufacturing competition from China shifts the employment status among young adults during the years 1995 to 2018, using data on Swedish municipalities. In the context of labor market uncertainties and family formation decisions, we aim to test whether changes in economic stature affects marriage, fertility and children's living circumstances in Sweden. LÄS MER

  7. 5. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Zhiyu Chen; Jiabao Guo; [2022]
    Nyckelord :Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Sammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER