Sökning: "christina eckerrot"

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  1. 1. Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christina Eckerrot; Josefine Wallin; [2014]
    Nyckelord :Multichannel shopping; Hedonic shopping motivation; Impulse buying tendency; Segmentation; Consumer behavior;

    Sammanfattning : Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. LÄS MER