Sökning: "christina eckerrot"
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1. Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. LÄS MER
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