Sökning: "clicks and mortar"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden clicks and mortar.

  1. 1. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Nyckelord :Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Sammanfattning : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. LÄS MER

  3. 2. Revanschen av den fysiska närvaron

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Clara Vilsek; Klara Uebel; [2018]
    Nyckelord :Bricks versus clicks; channel offering expansion; physical presence; availability effect;

    Sammanfattning : The retail industry is constantly changing. The last decade has been characterized by an inevitable digitalization. E-commerce grew 25 % under 2017 and accounted for 10.2 % of total retail sales the same year. LÄS MER

  4. 3. Future grocery : A study of the e-commerce grocery basket business in Sweden

    Master-uppsats, KTH/Entreprenörskap och Innovation; KTH/Industriell Management

    Författare :Karl Fallgren; Håkan Sundborg; [2013]
    Nyckelord :E-commerce; E-grocery; Future grocery; Grocery basket business; Grocery baskets; Groceries online; Grocery; Supply chain; Business model; Grocery challenges; Grocery recommendations; Online grocery;

    Sammanfattning : The era of the Internet has become increasingly important in our daily life. Internet channels are rapidly growing into sophisticated businesses. This thesis purpose is therefore to conduct an initial study on a newly approaching e-commerce business, namely the grocery basket business. LÄS MER

  5. 4. The Transitional Environment of E-tail vs. Retail : An exploratory study of the factors that trigger channel purchasing decisions within the area of Umeå

    Kandidat-uppsats, Företagsekonomi

    Författare :Spencer May; Lars Andreas Sundberg; [2013]
    Nyckelord :E-Commerce; Bricks and clicks; Bricks and Mortar; Clicks and Mortar; Online shopping; Retail; Clothing; Umeå; E-tail; Marketing; Consumer Behavior; Shopping; Channels;

    Sammanfattning : In the field of consumer goods the ecommerce industry has been growing rapidly. This rapid growth has created significant pressure on traditional retailers forcing them to institute change or risk being removed from the market. The primary objective of this study was to examine the shopping behavior of Umeå inhabitants in the Retail vs. LÄS MER

  7. 5. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
    Nyckelord :M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

    Sammanfattning : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. LÄS MER