Sökning: "co-branding"

Visar resultat 6 - 10 av 96 uppsatser innehållade ordet co-branding.

  1. 6. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
    Nyckelord :Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

    Sammanfattning : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. LÄS MER

  3. 7. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Nyckelord :Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER

  4. 8. #BetaltSamarbete

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Albertsson; Renyo Aslan; Linn Kristiansson; [2021]
    Nyckelord :Brand equity; influence marketing; social media marketing; co-branding; prispremium; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 9. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Alina Bavykina; [2021]
    Nyckelord :periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

    Sammanfattning : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. LÄS MER

  7. 10. Varumärkessamarbeten inom modebranshen

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Philip Omming; Theodor Edstrand; [2021]
    Nyckelord :Varumärkessamarbete; köpintention; rekommendationsvilja; differentiering; könsskillnader Co-branding; purchase intention; willingness to recommend; differentiation; gender differences; Business and Economics;

    Sammanfattning : .... LÄS MER