Sökning: "co-creation challenges – Consumer participation"

Hittade 2 uppsatser innehållade orden co-creation challenges – Consumer participation.

1. 1. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Nyckelord :Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Sammanfattning : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. LÄS MER

3. 2. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Darein Wadeisa; Abubakar Sada; [2015]
   Nyckelord :Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

   Sammanfattning : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. LÄS MER