Sökning: "cocreation"

Visar resultat 1 - 5 av 28 uppsatser innehållade ordet cocreation.

  1. 1. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden

    Master-uppsats, SLU/Dept. of Economics

    Författare :Gabriella Peyron; [2024]
    Nyckelord :Sustainable Entrepreneurship; contextualized entrepreneurship; interactions; cocreation; agency; values; shared economy; sustainable business model;

    Sammanfattning : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. LÄS MER

  3. 2. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Lena Baum; Imge Günes; [2023]
    Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER

  4. 3. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Pavel Kerim; Marina Borrell; [2023]
    Nyckelord :co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

    Sammanfattning : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. LÄS MER

  5. 4. Innovation Diffusion from the Service-Dominant Logic: The case of the Metaverse

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Abdul Aziz Sukkar; Rabih darwish; [2022-08-02]
    Nyckelord :institutional work; service-dominant logic; innovation diffusion; metaverse; service ecosystems;

    Sammanfattning : This paper aims to examine the diffusion of innovation as a collective endeavour of actors, more specifically, market disruptors. Drawing on service-dominant (S-D) logic and service ecosystems perspective, innovation is conceptualised as a process of altering the set of interrelated institutions – long-lasting rules, norms, values and beliefs – that coordinate and govern value cocreation and resource integration practices. LÄS MER

  7. 5. Amazon.se, ett hot eller en möjlighet försvenska e-handelsföretag? : – en studie omstrategiarbetet i ett förändrat handelsklimat

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mikael Ginzburg; Stephanie Abdallah; [2021]
    Nyckelord :Digitalisering; flersidiga plattformar; affärsmodell; resource-based view; value cocreation; Big data; strategic agility; Amazon;

    Sammanfattning : Den tilltagande digitaliseringen och framväxten av flersidiga plattformar har intensifierat konkurrensen på marknaden. Vilket i sin tur försvårat e-handlarnas strategiska arbete för att upprätt hålla konkurrensfördelar. LÄS MER