Sökning: "coffee shop"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden coffee shop.

1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zeeb Hala; To Quan Luu; [2023]
   Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

3. 2. Valorising spent coffee grounds : An assessment of possibilities in the municipality of Stockholm

   Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

   Författare :Emma Westling; [2023]
   Nyckelord :Food waste hierarchy; spent coffee grounds; circular economy; economic assessments; waste valorisation; Matavfallshierarki; Kaffesump; Cirkulär ekonomi; ekonomisk bedömning; avfallsvalorisering;

   Sammanfattning : Circular economy is an economic model that is gaining more and more attention, themodel aims to close production chains by recirculate waste into the system as newraw material. Spent coffee grounds are a waste that has great potential to becomenew products since the spent coffee ground contains many valuable substances suchas polysaccharides, polyphenols, and lipids. LÄS MER

4. 3. TikToks kraft att påverka : En analys av företags övertalningsstrategier på TikTok

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Moa Jonsson; Lina Lindberg; [2023]
   Nyckelord :Marknadsföring; marknadskommunikation; övertalningsstrategier; TikTok; virtuella gemenskaper; multimodal kritisk diskursanalys; retorisk analys.;

   Sammanfattning : The study aims to reveal companies' persuasion strategies on TikTok. TikTok has shown to be an effective marketing tool and today consumers feel like they often overspend their money on stuff they can't afford. This context birthed the idea to our study. LÄS MER

5. 4. "The café-chain appears as a corpse-maggot hatching when culture dies" : Agency and meaning in an Espresso House coffee-shop

   Kandidat-uppsats, Uppsala universitet/Kulturgeografiska institutionen

   Författare :My Berglund Wiklund; [2023]
   Nyckelord :placelessness; private owned public space; sense of place; coffee shop; case study;

   Sammanfattning : This paper explores the terms placelessness (Relph 1976) and Private Owned Public Space (Arefi 1999; Németh, 2009) through a case study of one coffee-shop belonging to the chain Espresso House. This Espresso House shop is made to be conform and homogenous which according to the theory of placelessness makes it devoid of meaning. LÄS MER

7. 5. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Nyckelord :Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Sammanfattning : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. LÄS MER