Sökning: "collaborative value creation framework CVC"

Hittade 2 uppsatser innehållade orden collaborative value creation framework CVC.

  1. 1. A Case Study of Save The Children’s Cross-sector Value Creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Martin Wramsby; [2020-09-04]
    Nyckelord :Cross-sector Collaboration; Collaborative Value Creation; Shared Value; Value Frame Fusion; Save the Children Sweden;

    Sammanfattning : The expanding view of how to deal with societal issues have grown more complex than ever before which have forced, what previously was viewed as unlikely collaborators, to innovate what it means to partner in value creation in support of social progress. The private sectors partnerships with non-governmental organisations (NGOs) have previously largely been limited to philanthropy and simple trade-offs. LÄS MER

  3. 2. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
    Nyckelord :Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

    Sammanfattning : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. LÄS MER