Sökning: "commercials"

Visar resultat 16 - 20 av 364 uppsatser innehållade ordet commercials.

1. 16. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER

3. 17. Dina styrkor gör oss starkare : En kvantitativ och semiotisk analys av Försvarsmaktens marknadsföring genom reklamfilmer

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Daniel Wiberg; Kvist Ragnarsson Moa; [2023]
   Nyckelord :Marketing; Semiotics; The Swedish Armed Forces Försvarsmakten ; Commercials; Representation theory; Framing theory;

   Sammanfattning : This study examines how The Swedish Armed Forces (SAF) communicates via their commercials and how this may affect their brand. The Swedish Armed Forces has always been an important authority and their priority is to prevent war and crisis in Swedish society. LÄS MER

4. 18. We are domesticated : The Swedish standard standardizes its users

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Arkitekthögskolan vid Umeå universitet

   Författare :Frida Block; [2023]
   Nyckelord :;

   Sammanfattning : 1954 in Sweden, an average was set. Research carried through by Hemmens forskningsinstitut and Byggstandardiseringen explained the Swedish inhibitors demands and wishes they had on their accommodation. God Bostad was the written attempt to describe this newly announced “Good Dwelling”. LÄS MER

5. 19. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Hanna von Ahn; [2023]
   Nyckelord :Critical discourse analysis; discourse; interdiscursivity; Oatly; advertising campaign; woke marketing; woke-washing;

   Sammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER

7. 20. Du gamla, du trygga, du fria : Bruk av nostalgi i svensk politik 2010-2022

   Master-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

   Författare :Carl Englund; [2023]
   Nyckelord :Nostalgia; history; uses of nostalgia; uses of history; heritage; politics; swedish politics; Historia; nostalgi; politik; historiebruk; nostalgibruk; kulturarv; svensk politik;

   Sammanfattning : This master thesis is concerned with nostalgia and the uses of nostalgia in Swedish politics. Nostalgia as a political tool has been used to great effect through out the western world in the last decades, with the most notable examples being for instance Donald Trump’s presidential campaign in the USA or the success of Brexit in the United Kingdom. LÄS MER