Sökning: "communicating feminism"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden communicating feminism.

1. 1. Feminism till salu! : En kvalitativ multimodal socialsemiotisk analys som undersöker hur femvertising materialiseras i tre svenska reklamfilmer

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Johanna Sjöholm; Tilda Andersson; [2023]
   Nyckelord :feminism; femvertising; advertising feminism; advertising; feministic communication; communicating feminism; feministic advertising; femwashing; stereotypes; stereotypic advertising; gender roles; gender roles in advertising; feministisk marknadsföring; feministisk marknadskommunikation; femvertising; feministisk reklam; feminism reklam; kvinnlig reklam; kvinnor reklam; kvinnor marknadsföring; stereotyper; stereotypisk reklam; marknadsföring stereotyper; könsroller; könsroller i marknadskommunikation; könsroller i reklam;

   Sammanfattning : Selling Feminism is a qualitative multimodal social-semiotic analysis that examines and maps how social-semiotic resources are used to materialize femvertising in Swedish marketing communication. The study also discusses what the use of the identified resources can say about the Swedish culture's perception of feminism and the meaning of femvertising. LÄS MER

3. 2. When Symbols Strike : The role of symbols and visual media for online activism, networks, and connection in the Women’s Strike in Poland

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Gabriella Gut; [2021]
   Nyckelord :visuals; symbols; visual media; social movements; online activism; networks; connection; reproductive rights; feminism; solidarity; Women’s Strike; Poland; Social Sciences;

   Sammanfattning : The case study in focus for this research is the Women’s Strike in Poland movement during its articulation in late 2020. This movement was organized to campaign for reproductive rights and women’s rights in Poland after a restrictive abortion law was proposed in 2016, put into motion in 2020, and passed in 2021. LÄS MER

4. 3. Feminism som handelsvara : En semiorisk analys av Estrids kommunikation på sociala medier

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Erika Larsson; Lisa Reinholdsson; [2020]
   Nyckelord :feminism; stereotypes; corporate social responsibility; femvertising; pinkwashing;

   Sammanfattning : Each day we’re exposed to advertisement with various commercial messages. It therefore becomes important for companies to stand out from the crowd in order to catch consumers’ attention. In line with the success of feminism, many companies have chosen to engage in the issue of equality and women’s rights. LÄS MER

5. 4. EN MEME SÄGER MER ÄN TUSEN ORD : Memes som opinionsverktyg i onlinefeminismens händer

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Lina Lundberg; Fanny Lövbom; [2018]
   Nyckelord :memes; feminism; online feminism; radical feminism; participatory culture; remix culture; social constructivism; critical discourse analysis; the political sphere; memes; feminism; onlinefeminism; radikalfeminism; deltagarkultur; remixkultur; socialkonstruktivism; socialkonstruktionism; kritisk diskursanalys; den politiska sfären;

   Sammanfattning : Drawing upon the opportunity that the Internet and social media provides anyone with internet access to create, consume, publish and produce digital content, this study aims to examine one of the new means of communication. In today’s digital society creating content and communicating across boarders is easier than ever, but actually getting the point across is not – with an evergrowing number of posts, users and sites there is a struggle close the gap between posting a message and actually having it noticed. LÄS MER

7. 5. "Girl Power in Advertising" : A qualitative study of how postfeminism and intersectionality are appropriated in two advertising campaigns

   Kandidat-uppsats, Stockholms universitet/JMK

   Författare :Angelica Åhlund; [2018]
   Nyckelord :advertising; femininity; gender; intersectionality; postfeminism; media;

   Sammanfattning : Advertising is increasingly, and has become one of the most powerful forms of global communication. It is one of the most influential tools in spreading ideas about gender, ethnicity and sexuality that create perceptions. Advertising has becoming increasingly global due to the globalization of the Western society and culture. LÄS MER