Sökning: "communication strategies"

Visar resultat 1 - 5 av 1803 uppsatser innehållade orden communication strategies.

  1. 1. El papel de la lengua materna en la enseñanza del español como lengua meta

    Uppsats för yrkesexamina på avancerad nivå, Göteborgs universitet / Lärarutbildningsnämnden

    Författare :Patricia Aguirre Nylén; [2021-08-06]
    Nyckelord :Spanska; lärande; Spanish; learning;

    Sammanfattning : The use of the students´ mother tongue in teaching a new language seems to be a rather controversial issue if we review the history. Over the years there have been different theories of how foreign language teaching should be and what role the students´ mother tongue should have in it. LÄS MER

  2. 2. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lina Karlsson; [2021-07-27]
    Nyckelord :COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

    Sammanfattning : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. LÄS MER

  3. 3. THE CONTRADICTORY ROLE OF THE INTERNET IN AUTOCRACIES Exploring differences between reactive and proactive online repression

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Ella Turta; [2021-07-20]
    Nyckelord :online repression; mass mobilization; asymmetrical control; internet policy; digital authoritarianism;

    Sammanfattning : Ever since the early days of the Internet the “freedom of the Internet” has been a subject for debate. Is it characterized by an anti-authoritarian ideology that fosters public dissent and challenges the authoritarian rule? Or are autocrats using modern technology for their own illiberal purposes? Recent research argues that viewing modern communication technology asinherently liberative or repressive undermines the fact that the Internet functions in a constantly evolving political context. LÄS MER

  4. 4. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Nyckelord :Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Kommunikationsstrategier för sjuksköterskor inom demensvård

    Kandidat-uppsats,

    Författare :Victoria Obstfelder; Valentina Škrtić; [2021-06-28]
    Nyckelord :Demenssjukdom; Omvårdnad; Kommunikationsstrategier; Personcentrerad vård; Sjuksköterskor; Vårdpersonal;

    Sammanfattning : Bakgrund: I framtiden tros antal personer med demenssjukdom öka. Kommunikation medpersoner med demens och som har nedsatt kommunikationsförmåga kräver att sjuksköterskanhar kunskap om senaste forskningen av vilka strategier som underlättar denkommunikationen. LÄS MER