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Visar resultat 1 - 5 av 2367 uppsatser som matchar ovanstående sökkriterier.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jennie Lewin; Daban Taha; [2024-03-06]
    Nyckelord :;

    Sammanfattning : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. LÄS MER

  4. 3. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  5. 4. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  7. 5. Trygghetens Tegnell. En kvalitativ studie om Folkhälsomyndighetens kommunikatörers syn på pandemins profet

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jenny Fredrika Park; [2024-03-04]
    Nyckelord :COVID-19; kriskommunikation; Anders Tegnell; Folkhälsomyndigheten;

    Sammanfattning : Executive summary This research delves into the multifaceted realm of crisis communication, emphasizing its complexities, especially within the unprecedented context of the COVID-19 pandemic. Central to the study is the exploration of how media personification shapes public perceptions and, more specifically, the role of Anders Tegnell, a pivotal figure in the Public Health Agency of Sweden. LÄS MER