Sökning: "competitive strategies"

Visar resultat 1 - 5 av 921 uppsatser innehållade orden competitive strategies.

1. 1. Förändringsvindar: En fallstudie av hur EU:s utsläppshandelssystem formar investeringar hos svenska rederier

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Alexandra Thomasson; Emma Karlsson; Sebastian Kippel; [2024-03-07]
   Nyckelord :EU ETS; maritime industry; carbon neutrality; Fit For 55.;

   Sammanfattning : On January 1st 2024 the maritime industry was introduced to the European Union Emission Trading System (EU ETS). The maritime and its shipping companies are now facing a significant change in the way of operating as there is now a price on something that previously was free of charge. LÄS MER

3. 2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

4. 3. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
   Nyckelord :Digitalization; Internationalization; SME;

   Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

5. 4. Navigating the Intersection: Cost Reduction and Sustainability in Logistics Strategies

   Master-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Författare :Huong Kerensa Bäckström; [2024]
   Nyckelord :cost cutting; sustainability;

   Sammanfattning : Background:           Cost reduction in logistics is crucial for improving profitability and achieving continuous sustainability improvement. Companies aim to maintain margins through cost reduction strategies in logistics yet staying sustainable in competitive markets. LÄS MER

7. 5. To what extent is sustainability valued when choosing a workplace?

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Nyckelord :sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Sammanfattning : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. LÄS MER