Sökning: "comportamiento del consumidor"

Hittade 2 uppsatser innehållade orden comportamiento del consumidor.

  1. 1. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Författare :Miguel Angel Serrano Manchón; [2021]
    Nyckelord :Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Sammanfattning : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. LÄS MER

  3. 2. Pro-environmental Behavior in Mass Tourism : Testing manipulation techniques in tourists for "voluntary" sustainable actions

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Nicia Ivonne Fernandez Grijalva; [2017]
    Nyckelord :Pro-environmental; Sustainability; Mass tourism; Manipulation; Consumer behavior; Destination; Sustainable behavior; Holiday gap; Emerging economies; Pro-ambiental; sustentabilidad; turismo masivo; manipulación; comportamiento del consumidor; comportamiento sustentable; México; Países en desarrollo;

    Sammanfattning : Five suggested experiments from tested Pro-environmental behavior change studies made in different advance economy countries were applied in the emerging economy tourist destination: Samalayuca Sand Dunes Park in Ciudad Juárez, Chih. México. LÄS MER