Sökning: "congruense"

Hittade 1 uppsats innehållade ordet congruense.

  1. 1. ATT VARA ELLER ICKE VARA? - En studie om effekter av kongruensnivå mellan personalklädsel och varumärket

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Rune; Channa Rogsten Zammel; [2014]
    Nyckelord :congruense; consumer behaviour; employee clothing; schema congruity; customer responses;

    Sammanfattning : Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. LÄS MER