Sökning: "connotation"

Visar resultat 1 - 5 av 192 uppsatser innehållade ordet connotation.

  1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  3. 2. Svenska företags gömda bildspråk : En studie om representation och gestaltning mellan könen på svenska företags ”om oss”-sidor

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Linnéa Mellbin; Engström Annie; [2024]
    Nyckelord :Framing theory; representation theory; gender theory; gender stereotypes; Roland Barthes mythologies; mixed methods; content analysis; webpages; Swedish corporations;

    Sammanfattning : Women are generally underrepresented in media and have historically been degraded to stereotypical roles in media content. Sweden is a country that has actively worked with equality between the genders since the 1970s. The country's progress in equality piqued the scientists interest in the extent of gender stereotypes in Swedish media content. LÄS MER

  4. 3. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  5. 4. Exploring the British newspapers´ representation of Private Security Companies in detention centres in the UK Ayla Arslan Waltersson Global Studies, University of Gothenburg Examensarbete för kandidatexamen i Globala studier Bachelor thesis in Global Studies, GS1511 Spring term 2023 Supervisor: Aly Verjee Word count

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Arslan Waltersson Ayla; [2023-10-18]
    Nyckelord :Private security companies; private contractors; detention centres; asylum seekers; neo-liberalism; governmentality;

    Sammanfattning : This thesis investigates the prominent narratives on Private Security Companies (PSCs) in British news articles surrounding privatised detention centres for immigrants and asylum seekers. PSCs have become increasingly significant in migration-related activities, not least in neoliberal states such as the UK. LÄS MER

  7. 5. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
    Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

    Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER