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Visar resultat 1 - 5 av 45 uppsatser som matchar ovanstående sökkriterier.

  1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  3. 2. Barbie TM. Från Plastic Fantastic till Empowerment Chic: En Semiotisk Resa genom Barbies Reklamuniversum

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Elsa Dandanell; Maja Jansson; [2024-03-04]
    Nyckelord :Barbie; Barbie commercials; Barbie Semiotics; Feminism; Uppfostran Genus; Semiotik; Genussystemet;

    Sammanfattning : Exectutive summary Barbie is more than just a toy, she is a phenomenon. Consumers love her as much as others hate her. It has been argued that the doll is damaging young childrens views of themselves and setting them up for a future of striving to achieve impossible beauty standards. LÄS MER

  4. 3. Rapartister och representation - konflikten mellan självrepresentation och medias porträttering : En kvalitativ studie om hur svenska rapartister representerar sig själva på sociala medier i förhållande till hur de blir representerade av media

    Kandidat-uppsats, Karlstads universitet

    Författare :Filip Perjans; Tobias Solberg; [2024]
    Nyckelord :Hip hop; rap; semiotics; representation; norms; Hiphop; rap; semiotik; representation; normer;

    Sammanfattning : Since its conception, hip hop has assumed an increasingly important role in today's media society. Today, many swedish hip hop artists often find themselves at the intersection of bottom-up and top-down representations. LÄS MER

  5. 4. Hur representeras kroppspositivismen hos ett av världens ledande träningsklädes-företag? : En semiotisk bildanalys om företaget Gymshark och dess representation av kroppspositivism

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Amanda Lundqvist; Vian Fadhel; [2023]
    Nyckelord :Ideal; Norm; Kroppspositivism; Normbeteenden; Fitspiration; Representation;

    Sammanfattning : For decades we have been surrounded with societal norms concerning our bodies. This has increased with the popularity of the social media platform Instagram. Pictures are posted everyday of people with the perfect and physically fit body. LÄS MER

  7. 5. Invisible Landscapes : Signs and Illusions in the Perfumery of Jean-Claude Ellena

    Kandidat-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Victor Langer; [2023]
    Nyckelord :Perfumery; Semiotics; Olfaction; Jean-Claude Ellena; Hermès; Roland Barthes;

    Sammanfattning : This study explores the potential of semiotics in the non-visual realm of perfumery, focusing on the work of French perfumer Jean-Claude Ellena. Utilizing Roland Barthes’ three levels of signification as a theoretical framework – as presented in his essay Rhétorique de l’image – it analyzes the linguistic, denotative and connotative aspects of three perfumes created by Ellena for the French luxury house Hermès: Un Jardin en Méditerranée, Un Jardin sur le Nil and Un Jardin Après la Mousson. LÄS MER