Sökning: "conspicuous consumption"

Visar resultat 21 - 25 av 45 uppsatser innehållade orden conspicuous consumption.

  1. 21. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

    M1-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
    Nyckelord :Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

    Sammanfattning : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. LÄS MER

  3. 22. Skuldsättning och inkomstojämlikhet : En ekonometrisk studie av konsumtionsfunktionen

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Annie Schön; [2018]
    Nyckelord :income inequality; municipality; consumption function; indebtedness; status-seeking consumption; conspicuous consumption; inkomstojämlikhet; kommun; konsumtionsfunktion; skuldsättning; statuskonsumtion; iögonfallande konsumtion;

    Sammanfattning : Tiden före den senaste finanskrisen präglades av generös kreditgivning och ökande inkomstskillnader. Det är väl bevisat att hög skuldsättning ökar risken för finansiell instabilitet, och bevisen blir fler för att inkomstojämlikhet påverkar överskuldsättning i en positiv riktning. Flera, däribland Frank et. al. LÄS MER

  4. 23. PRICE PREMIUM FAST-MOVING CONSUMER GOODS

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Nyckelord :FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Sammanfattning : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. LÄS MER

  5. 24. Men in Makeup: Performances of gender transgression in male beauty vloggers’ makeup consumption

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vilma Komulainen; Meri Hjort; [2017]
    Nyckelord :gender; gender transgression; masculinities; hybrid masculinities; feminised masculinities; makeup consumption; consumer culture; YouTube; vlog; netnography; Social Sciences; Business and Economics;

    Sammanfattning : The aim of this research was to uncover how gender transgressing practices are performed in male beauty vloggers’ makeup consumption and to contribute into the understanding of how men are constructing their gender identity when entering feminine consumption spaces. Positioned within the consumer culture theory field, the research aims to expands current perspectives on gendered consumption on a theoretical level. LÄS MER

  7. 25. Getting Labeled : The Influence of Brand Prominence among Generation Y Consumers

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Carina Kradischnig; [2015]
    Nyckelord :Brand Prominence; Conspicuous Consumption; Costly Signaling; Generation Y; Luxury Marketing;

    Sammanfattning : Background: Since the early 1990s, the market for luxury goods has been growing at an unprecedented pace (Granot et al., 2013). Formerly exclusively targeting the richest of the rich, nowadays luxury products are aiming at a broader and considerably younger customer base, the Generation Y (Truong, 2010). LÄS MER