Sökning: "constructs of business relationships"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden constructs of business relationships.

1. 1. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Simon Alderblad; Fabian Nilzén; [2022]
   Nyckelord :Top management teams; Upper echelon theory; Sustainability strategies; Positive publicity; Stakeholders;

   Sammanfattning : Background & problem:  In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. LÄS MER

3. 2. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felicia Do; Théo Caplet; [2021]
   Nyckelord :Online Brand Community; Brand Experience; Brand Relationship; Purchase Intention; Brand Trust; Brand Attachment; Brand Commitment; Business and Economics;

   Sammanfattning : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. LÄS MER

4. 3. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sana Rehman; Amna Asad; [2021]
   Nyckelord :Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

   Sammanfattning : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. LÄS MER

5. 4. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Anna Lagler; Dana Kamand; [2021]
   Nyckelord :fashion rental services; fast fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; collaborative fashion consumption; adoption intention; Business and Economics;

   Sammanfattning : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. LÄS MER

7. 5. Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Jan Christian Okel; Honga Ross; [2018]
   Nyckelord :customer engagement; multi-sided platforms; nomological network; antecedents; relationship commitment; user loyalty;

   Sammanfattning : Background: In the advent of multi-sided platforms defying traditional business models, sustaining long-term scale and success of platforms remains a great challenge to date. At the same time, customer engagement prevails as a superior factor enhancing customer loyalty in the current relationship marketing theory. LÄS MER