Sökning: "construed image"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden construed image.

  1. 1. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet

    Master-uppsats,

    Författare :Ida Ahlstrand; [2023-11-20]
    Nyckelord :energy-saving; gender roles; image studies; oil crisis; 1970s;

    Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER

  3. 2. “What does the organization want others to think about the organization?” : En kvalitativ studie av Obos Damallsvenskans avsedda image och strategiska kommunikation på Instagram

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Mathilda Henriksson; Lisa Burström; [2022]
    Nyckelord :kommunikation; avsedd image; damfotboll; sociala medier; image;

    Sammanfattning : Social media is a crucial part of today's organizational communication as it contributes to form opinions and attitudes concerning an organization's image. It is therefore important for organizations as well as for sports teams that operate on a professional level to adapt to the fragmented media landscape. LÄS MER

  4. 3. Att leva med organisationens image –En kvalitativ studie om arbetstagarens upplevelse av sin organisationstillhörighet

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Marcus Blomberg; Dora Jansson; [2020]
    Nyckelord :Organizational identity; construed image; commitment; interactions; impression management; roles; habitus; forms of capital; Swedish banking sector;

    Sammanfattning : The interpretation an individual does as an organizational member is complex. This studyfocuses on the meaning that arises when an individual interprets their organization through theopinions of others. The importance of other people's perceptions of the organization has thusfar seen a low degree of sociological research. LÄS MER

  5. 4. Fransktalande länder utanför väst – osynlig majoritet i svenska läromedel i franska

    Uppsats för yrkesexamina på grundnivå, Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Författare :Petter Karlsson Söderstrand; [2019]
    Nyckelord :French; Postcolonialism; Kritisk textanalys; Franska; Läromedelsanalys; postkolonialism; väst; Moderna språk; FLE; Francophonie;

    Sammanfattning : The demographics of the French speaking world is rapidly changing, with a majority of the worlds French speakers now residing in African countries with a colonial history with France and Belgium. While the Swedish curriculum for modern languages only specifies that the education should treat areas where the language is spoken, many of the textbooks remain firmly rooted in a Franco-French perspective. LÄS MER

  7. 5. Kulturmiljö och ekonomisk utveckling i bostadsplanering - en fallstudie om planeringen av Kilströmskaj i Karlskrona

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Rebecka J. Gjerpe; [2017]
    Nyckelord :City planning; cultural environment; economic development; Karlskrona; Kilströmskaj;

    Sammanfattning : Previous research focused on urban development in historically important areas demonstrates the problem that occurs between the preservation of the environment and economic development and exploitation of the same. Conservation conflicts arise because it represents challenges for urban growth, conservation groups and local governments at various levels, such as conservation construed as limiting the development or lead to additional costs for owners and contractors. LÄS MER