Sökning: "consumer attitudes"
Visar resultat 11 - 15 av 768 uppsatser innehållade orden consumer attitudes.
11. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER
12. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. LÄS MER
13. GarageBand eller Logic Pro? En studie i föreställningar om professionalitet och konsten att välja arbetsredskap inom digital musikproduktion
Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : GarageBand and Logic Pro are Digital Audio Workstations (DAWs) developed by Apple for recording and producing music. The former comes for free with every Mac, iPhone or iPad while the latter comes with a price tag and are marketed to the professionals. LÄS MER
14. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER
15. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. LÄS MER