Sökning: "consumer attraction"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden consumer attraction.

  1. 1. Monitoring Sustainability Performance during the Use Phase of Product-Service Systems

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Matilda Samuelsson; [2023]
    Nyckelord :Product-Service System PSS ; Sustainable Business Model; Use Phase; Assessment and Monitoring; Key Performance Indicators KPIs ; Produkttjänstsystem PSS ; Hållbar affärsmodell; Användningsfas; Bedömning och Kontroll; Nyckeltal KPI:er ;

    Sammanfattning : Circular economy (CE) is widely seen as a potential solution to negative impacts caused by thelinear economy; however, companies must integrate CE principles into the business modeldeeper to achieve sustainable development. The Product-Service System (PSS) businessmodel is a potential solution to the superficial implementation of CE due to shifting the focusto delivering functionality rather than ownership. LÄS MER

  3. 2. Digitala marknadsföringsstrategier med sociala medier för nystartade företag inom streetwear-klädbranschen.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Kenan Omeragic; [2023]
    Nyckelord :Startup companies; social media; digital marketing; strategy; consumers.; Startupföretag; sociala medier; digital marknadsföring; strategi; konsumenter.;

    Sammanfattning : Titel: Digitala marknadsföringsstrategier med sociala medier för nystartade företag inom streetwear-klädbranschen.   Författare: Kenan Omeragic   Handledare: Christine Tidåsen   Nyckelord: Startupföretag, sociala medier, digital marknadsföring, strategi, konsumenter. LÄS MER

  4. 3. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Bak; Klara Helene Sollwedel; [2023]
    Nyckelord :ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Sammanfattning : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. LÄS MER

  5. 4. Evaluation of Nudging on Waste Management : a case study

    Master-uppsats, SLU/Dept. of Economics

    Författare :Felicia Östby Andersson; [2022]
    Nyckelord :nudge; attraction effect; default; framing; behavioral ecomonics; difference-in-difference; waste management; evaluate perception;

    Sammanfattning : The interest in sustainability has risen in recent times where several instruments have been put in place to decrease environmental degradation. An up-to-date, as well as a less financially demanding sustainability instrument, is nudging. LÄS MER

  7. 5. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Edwin Panboon; Jean-Philipe Wahlgren; [2021]
    Nyckelord :Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

    Sammanfattning : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. LÄS MER