Sökning: "consumer behavior"

Visar resultat 1 - 5 av 977 uppsatser innehållade orden consumer behavior.

  1. 1. Sustainable Marketing in Fast Fashion A quantitative reseach investigating sustainable marketing strategies´impact on consumer behavior

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Emelie Paulsson; Beatrice Ursing; [2021-02-12]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  2. 2. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER

  3. 3. The Effect of Covid-19 On Air Traffic Passenger Volumes In Europe

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Hossame Asarar; Mohsine Asarar; [2021]
    Nyckelord :COVID-19; Flying; Pandemic; Decline; Travel;

    Sammanfattning : With both the last global pandemic and humanity's first flight taken place almost 100 years ago, the COVID-19 pandemic came to be in a very different world. Our way of life and thinking have changed to a degree that rendered our 100-year-old memory almost useless in our struggle to understand the world and its inhabitants during a pandemic. LÄS MER

  4. 4. Den moderna relationsekonomin på Tinder

    Kandidat-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Maja Johansson; Jennelie Joelsson; [2021]
    Nyckelord :Tinder; digital dating; identity; modern love; consumer society; relationship; Social Sciences;

    Sammanfattning : The thesis examines the commercialization of intimacy, love and relationships on Tinder. The thesis examines young adults' active use of the Tinder application, which offers an easily accessible love market with an abundance of potential partners. LÄS MER

  5. 5. How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emma Lundemo Dahlin; Diana Araf; [2021]
    Nyckelord :Black Lives Matter; Woke-washing; Brand activism; Social movements; Consumer attitude; Brand attitude; Consumer behavior; BLM; Black Lives Matter; Woke-washing; Brand activism; Sociala rörelser; konsumentattityd; varumärkesattityd; konsumentbeteende; BLM;

    Sammanfattning : Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. LÄS MER