Sökning: "consumer behavioral beliefs"
Visar resultat 1 - 5 av 11 uppsatser innehållade orden consumer behavioral beliefs.
1. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. LÄS MER
2. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions
Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. LÄS MER
3. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. LÄS MER
4. Did you just buy that? Why not rent it? A quantitative study about consumer beliefs towards rental options
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Negative environmental impact caused by humankind imposes societal action. New market structures are seemingly necessary to achieve sustainability, though, change is often difficult to attain. The clothing industry is a significant source to environmental degradation, hence, change is desired within the industry. LÄS MER
5. The role of information and behavioral biases in consumer choice for climate friendly proteins
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : The transition from animal towards alternative proteins can help reduce the negative impact of the food systems on the environment and human health. To promote healthier and more sustainable food systems, consumers around the world are encouraged to explore alternative diets and switch towards more environment-friendly protein sources. LÄS MER
