Sökning: "consumer behaviour theory"

Visar resultat 1 - 5 av 246 uppsatser innehållade orden consumer behaviour theory.

  1. 1. Föräldrars konsumentbeteende och matval : En kvalitativ studie om barnfamiljers attityder kring asiatisk mat i Sverige.

    Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Sonali Pal; Hafsa Hassan; [2024]
    Nyckelord :Företagsekonomi; Konsumentbeteende;

    Sammanfattning : Abstract: Consumer behaviour develops during different life stages, as emphasized by Solomon et al. (2016). Notably, the transition to parenthood entails significant changes, challenging pre-existing consumption routines and introducing new priorities, especially in terms of dietary habits (Hamilton & White, 2012). LÄS MER

  3. 2. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Mimmi Bergström; Tuba Tezcan; [2023-07-21]
    Nyckelord :COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

    Sammanfattning : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. LÄS MER

  4. 3. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

  5. 4. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

    Kandidat-uppsats, Karlstads universitet

    Författare :Saga Ekelund Jonsson; [2023]
    Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

    Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER

  7. 5. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

    Master-uppsats, Stockholms universitet/Stockholm Resilience Centre

    Författare :Luja von Köckritz; [2023]
    Nyckelord :circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

    Sammanfattning : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. LÄS MER