Sökning: "consumer behaviour"

Visar resultat 1 - 5 av 732 uppsatser innehållade orden consumer behaviour.

  1. 1. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

  2. 2. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper; Uppsala universitet/Institutionen för geovetenskaper

    Författare :Cecilia Melén; Mirea Wolff; [2021]
    Nyckelord :Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Sammanfattning : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. LÄS MER

  3. 3. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-23]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Nyckelord :Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-16]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER