Sökning: "consumer behavioural model"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden consumer behavioural model.

  1. 1. Sustainable investments : Transparency regulation as a tool to influence investors to choose sustainable investment funds

    Master-uppsats, Linköpings universitet/Filosofiska fakultetenLinköpings universitet/Affärsrätt

    Författare :Frida Petersson; [2019]
    Nyckelord :sustainable investments; transparency regulation; funds; sustainability; investment funds; sustainable investment funds; EU; EU taxonomy on sustainability; sustainability benchmarks; sustainability disclosures; sustainability ratings; sustainability labels; behavioural economics; Theory of Planned Behaviour; Ethical Investment; ESG; SRI; Responsible Investment; Engel-Kollat-Blackwell decision-making model; intention-behaviour gap; investor behaviour; Proposal for a Regulation of the European Parliament and of the Council on disclosures relating to sustainable investments and sustainability risks and amending Directive EU 2016 2341 COM 2018 354 final; Proposal for a Regulation of the European Parliament and of the Council amending Regulation EU 2016 1011 on low carbon benchmarks and positive carbon impact benchmarks COM 2018 355 final; Proposal for a Regulation of the European Parliament and of the Council on the establishment of a framework to facilitate sustainable investment COM 2018 353 final; Action Plan: Financing Sustainable Growth COM 2018 97 final;

    Sammanfattning : In March 2018 the European Commission published the Action Plan on Financing Sustainable Growth. One of the main objectives with the actions presented in the action plan is to reorient capital flows towards sustainable investments, i.e. to influence more investors to invest sustainably. LÄS MER

  2. 2. Adoption intention towards e-kronan - An exploratory mixed-methods study of the Swedish public

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Herman Ohlsson; Simone Färdow; [2019]
    Nyckelord :CBDC; e-kronan; Adoption intention; TPB; TAM;

    Sammanfattning : Sweden is quickly heading towards becoming the first-ever cashless society. Partially fuelled by a payment market evolving at a staggering rate, along with shifted consumer trends towards newly introduced digital service suppliers Swish, iZettle and Klarna to name a few (Berg, 2017). LÄS MER

  3. 3. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Philip Meier; Eleni Anastasiadou; [2018]
    Nyckelord :online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Sammanfattning : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. LÄS MER

  4. 4. Will social media make or break the acceptance in new technology? : A quantitative study of consumer acceptance in Cryptocurrency

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Jord Wokke; Nick Rodenrijs; [2018]
    Nyckelord :Consumer acceptance; Technology Acceptance Model; Cryptocurrency; Social Media;

    Sammanfattning : Problem: Parallels have been drawn between the rise of the internet in 1990s and the present rise of bitcoin (cryptocurrency) and underlying blockchain technology. This resulted in a widespread of media coverage due to extreme price fluctuations and increased supply and demand. Garcia et al. LÄS MER

  5. 5. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rustam Khudododov; Alexandra Kim; [2017]
    Nyckelord :Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Sammanfattning : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. LÄS MER