Sökning: "consumer behavioural model"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden consumer behavioural model.

  1. 1. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

    Kandidat-uppsats, Karlstads universitet

    Författare :Saga Ekelund Jonsson; [2023]
    Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

    Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER

  3. 2. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

    Master-uppsats, Stockholms universitet/Stockholm Resilience Centre

    Författare :Luja von Köckritz; [2023]
    Nyckelord :circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

    Sammanfattning : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. LÄS MER

  4. 3. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Nyckelord :Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Sammanfattning : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. LÄS MER

  5. 4. Influencing consumer behavioural intentions: Reducing household water consumption

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Daria Granina; [2022]
    Nyckelord :Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Sammanfattning : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. LÄS MER

  7. 5. Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Melis Alver; Haris Kurtisi; [2021]
    Nyckelord :Covid; Pandemic; Consumer Behaviour; TPB model; Qualitative study;

    Sammanfattning : From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic. ... LÄS MER