Sökning: "consumer boycott"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden consumer boycott.

1. 1. Activism in MMORPGs: A case studyof the MapleStory player boycott

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Tanzila Hakeem; [2022]
   Nyckelord :Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Sammanfattning : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. LÄS MER

3. 2. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Elin Öhrner; Amina Kerimova; [2022]
   Nyckelord :loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Sammanfattning : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. LÄS MER

4. 3. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

5. 4. Discovering Consumer Complaint Behavior in Online Food Delivery

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Ziyuan Liang; Szu Yuan Wang; [2021]
   Nyckelord :Complaints; consumer behavior; online food delivery; dissatisfaction.; Social Sciences;

   Sammanfattning : Online food delivery is becoming increasingly popular and has attracted more and more attention of scholars. However, the study on online food delivery faces a gap of consumer complaints. Those complaints can help service providers improve their service and business. LÄS MER

7. 5. Covid-19: Konsumentlojalitet på sociala medier : En studie om vilka faktorer som påverkar konsumenters lojalitet gentemot organisationer som marknadsför sig på sociala medier

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Joshua Fürsten Cardell; Maya Källström; [2021]
   Nyckelord :Covid-19; crisis situation; consumer loyalty; marketing; social media; organization.; Covid-19; krissituation; konsumentlojalitet; marknadsföring; sociala medier; organisation.;

   Sammanfattning : Problem: Covid-19-pandemins påverkan på spridningen av fake news har kommit att bidra till växande misstro för organisationer och skepticism bland konsumenter på sociala medier. Fake news har inte enbart medför förvirring och misstro hos konsumenter, utan påverkar även attityder, skapar rykten och kan leda till finansiella hot för organisationer, där bojkottning av varor eller varumärken kan ske på grund av desinformation. LÄS MER