Sökning: "consumer buying behavior"
Visar resultat 11 - 15 av 295 uppsatser innehållade orden consumer buying behavior.
11. Inverkan influencer marketing & word-of-mouth har på konsumentens köpbeslut i relation till tillit. : En kvantitativ studie riktad på konsumenters tillit till influencers och sin omgivning.
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : Title – The influence influencer marketing and word-of-mouth have on the consumer's purchase decision in relation to trust: A quantitative study focused on consumer ́s trust in influencers and their surroundings Level – Candidate thesis, 15 hp Author – Ida Fransson & Evelina Lind Advisor – Afshin Afsharipour Examiner – Svante AnderssonTerm – Spring term 2023 Purpose - The purpose of this study is to examine consumers' buying decision based on the extent to which they rely on influencer marketing and the influence word-of-mouth can have in relation to trust.Design/methodology/approach - This study is based on selected articles that are adapted to the chosen topic that this paper addresses. LÄS MER
12. Consumer multichannel buying behavior under the pandemic
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER
13. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER
14. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER
15. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). LÄS MER