Sökning: "consumer buying processes"

Visar resultat 11 - 15 av 22 uppsatser innehållade orden consumer buying processes.

  1. 11. Branding in the automotive industry: The role of product experience in the buying process of the premium segment in Sweden.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Oliver Carlberg; Oscar Kjellberg; [2018]
    Nyckelord :Product experience; Branding; Buying process; Premium segment; Automotive industry;

    Sammanfattning : Purpose: The purpose of this study is to analyze and obtain a deeper understanding regarding the role of prior and present product experience and its impact on the buying process of an automobile within the premium segment in Sweden.   Problem: A research gap has been identified regarding the connection between a product experience and its actual role in the buying process of a premium automobile. LÄS MER

  3. 12. Digital inbound marketing as an approach to scale up B2B sales

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Maja Sölve; Johanna Öjeling; [2017]
    Nyckelord :B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Sammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER

  4. 13. Is frozen the new fresh? : An observational study of low-involvement product choices.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Josefine Furbeck; Sofia Sjödin; [2017]
    Nyckelord :Sustainable consumption; consumer behavior; food waste; brand loyalty; consumer decision-making processes; habitual buying; variety-seeking behavior; low-involvement products; observational study;

    Sammanfattning : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. LÄS MER

  5. 14. E-livsmedel : Barriärer och främjande faktorer

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Josefin Ceder Molander; Hanna Julkunen; [2017]
    Nyckelord :E-Grocery; e-shopping; barriers; contributing factor; Buying- decision processes; case study; E-livsmedel; e-handel; barriärer; främjande faktorer; köpbeslutsprocess; fallstudie;

    Sammanfattning : First of all, we want to inform the readers that this thesis is written in Swedish before addressing the abstract.The possibility to buy groceries online has been a possibility since 1996 in Sweden, but the growth of the service did actually begin a few years ago. LÄS MER

  7. 15. Resan är målet: En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Amanda Karlsson; Lisa Runnö; [2015]
    Nyckelord :Channel integration; Goal congruency; Digital Promotion; Buying process; Mobile coupon redemption;

    Sammanfattning : The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. LÄS MER