Sökning: "consumer culture"

Visar resultat 6 - 10 av 471 uppsatser innehållade orden consumer culture.

  1. 6. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Halilovic; [2023-07-03]
    Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

  3. 7. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Henrik Ericsson; Eric Nilsson; [2023-07-03]
    Nyckelord :Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

    Sammanfattning : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. LÄS MER

  4. 8. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  5. 9. The Devil Wears (New) Prada

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Björkman; Elsa Spenninge; [2023]
    Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

  7. 10. När makten får ett ansikte : En kritisk diskursanalys av hur klädkonsumtion framställs av influencern Bianca Ingrosso

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för hälsa och välfärd

    Författare :Linnea Norström; Mediana Jusufi; [2023]
    Nyckelord :Consumer society; Acceleration; Influencers; Sustainability; Power relations; Clothing consumption; Konsumtionssamhället; Acceleration; Influencers; Hållbarhet; Maktförhållanden; Klädkonsumtion;

    Sammanfattning : Denna uppsats syftar till att undersöka hur influencern Bianca Ingrosso framställer klädkonsumtion på YouTube. Med en bakgrund av en ökad medvetenhet kring klädkonsumtionens klimatpåverkan genomfördes en kritisk diskursanalys för att undersöka hur Bianca Ingrosso idag kan ha makt över konsumtionsdiskursen och därmed upprätthålla ohållbara konsumtionsnormer i samhället. LÄS MER