Sökning: "consumer desire"
Visar resultat 11 - 15 av 133 uppsatser innehållade orden consumer desire.
11. Inomhusgatan : Affektpolitik och den rumsliga naturaliseringen av gående shopping i Gallerian i Stockholm
Master-uppsats, Uppsala universitet/Institutionen för idé- och lärdomshistoriaSammanfattning : This thesis is a historical examination of the shopping space Gallerian in Stockholm, which opened in October of 1976. The text analyzes how Gallerian’s affective environment was staged. LÄS MER
12. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. LÄS MER
13. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. LÄS MER
14. Hur en flergångskasse kan utformas för att stimulera till köp och användning
Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakultetenSammanfattning : Tillverkningen och förbrukningen av plast är en av världens största miljöbovar. 2020 införde Sveriges regering en ökad skatt på plastbärkassar i ett försök att minska användandet av plast. Ökningen har resulterat i ett högre pris på plastbärkassar, vilket motiverar konsumenten att använda flergångskassar i stället. LÄS MER
15. The Covid-19 impact on grocery shopping behaviours of baby boomers
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : The purpose of this study is to identify how Covid-19 has impacted the behaviour of baby boomers when grocery shopping. While most countries in the world went on lockdown, the Swedes decided otherwise. Covid-19 has caused unprecedented behavioural changes amongst Swedish consumers, to avoid risks affiliated with the virus. LÄS MER